MP court lodges FIR against Aamir Khan and 9 others
Bollywood's 'Mr. Perfectionist' Aamir Khan recently created a nationwide controversy with the poster of his upcoming film PK, in which he had left very less to imagination. The 'repercussions' of the same were witnessed in the form of social networking sites being jammed up with the reactions from all the quarters and even a Kanpur based advocate named Manoj Kumar filing a case against Aamir Khan on ground of obscenity and vulgarity.
The latest update on the same is that, the Jabalpur District court has now ordered the local police to file an FIR against Aamir Khan, the film's director Rajkumar Hirani, its producer Vidhu Vinod Chopra and also 7 others on a charge of obscenity. The next hearing of the case will happen on September 19.
Readers may recall that the Supreme Court had recently dismissed a PIL (Public Interest Litigation) which had sought a ban on the exhibition of PK's posters by reasoning that if anyone did not like the film, then, they should refrain from watching it rather than bringing religious facets in it. It also stated that these are the matters of art and entertainment, and that's why let them remain so.
Warrior remake starring Akshay Kumar Sidharth Malhotra and Jacqueline Fernandez titled as Brothers
A while back, it was reported that the 2011 Hollywood film Warrior featuring Tom Hardy, Sean McAnallen, Joel Edgerton, Jennifer Morrison, Frank Grillo and Nick Nolte would soon be remade in Bollywood. The said remake would feature Akshay Kumar, Sidharth Malhotra, Jackie Shroff and Jacqueline Fernandez.
Now we hear that the film has since been renamed to Brothers. Tweeting about the same, Karan Johar, whose Dharma Production will be co-producing the film with Lionsgate and Endemol India, posted, "Dharma Productions, Lionsgate, Endemol India present 'BROTHERS' directed by Karan Malhotra and starring Akshay Kumar, Sidharth Malhotra, Jacqueline Fernandez and Jackie Shroff. Releasing Oct 2nd, 2015."
Simultaneously, lead star Akshay Kumar who will be seen playing the role originally played by Tom Hardy posted on Facebook saying, "My first association with Karan Johar. BROTHERS
Bajirao Mastani to the most expensive Bollywood film
At a staggering budget of Rs 210 crores, Sanjay Leela Bhansali's Bajirao Mastani may well be the most costly Indian film to be ever produced. The period epic to be co-produced by Sanjay Leela Bhansali and Eros International goes on the floors at the end of the year. The film is expected to recreate a chapter of Maratha history that would require mammoth expenses.
Says a core member of the team, "Sanjay Leela Bhansali has earlier made a very lavish period film Devdas. But there he could allow his imagination to control his budget somewhat (although at Rs. 65 crores Devdas was one of the most expensive films then). But In Bajrao Mastani, there can be no compromises. Every detail has to be authentic."
Apparently, Bhansali intends to dress Ranveer Singh, Deepika Padukone and Priyanka Chopra in costumes woven from threads used in the era of Bajirao Peshwa.
Says the source, "The clothes, jewellery, armoury, locations and sets would be as authentic as possible. There will be no compromise on quality. In terms of scale and pitch, Sanjay Bhansali's role model for his historical in Bajirao Mastani is K. Asif's Mughal-e-Azam."
Happy New Year trailer makes new record
When it comes to digital and marketing innovations for films, Red Chillies Entertainments Pvt Ltd has been at the top of the game. They have proved it yet again with their trailer launch of Farah Khan directed film Happy New Year. Red Chillies not just involved fans in the launch of the trailer that took place in Mumbai on August 14, but also opened up many new platforms for the fans to view the trailer as the launch happened. This was the first time that newer platforms on digital medium were opened for the trailer keeping the user preference in mind. Red Chillies used all possible Digital Platforms- Social Media, Mobile (VAS), DTH& Application Economy to ensure a large user preferred reach for the trailer.
While most of the films opt for the conventional Youtube platform, Happy New Year trailer was first launched on Facebook's native video player using an application wherein the trailer was not only launched on the Facebook page of Happy New Year but also the timelines of all the users who subscribed to the app. "In keeping with the tradition of innovation established by Red Chillies, we were delighted to launch the trailer of Happy New Year for the first time across multiple platforms. This was also done to meet the demands of fans who are consuming talent in ways that suit them. This has given the trailer an unprecedented footprint and delighted the fans," said Venky Mysore, CEO RCE.
If this isn't enough, the trailer was also launched on the native video player of Twitter with personalized messages from the cast of HNY. "Red Chillies and the cast of Happy New Year understand the value of developing live, personal and interactive connections with their audience, which is only possible on Twitter. From the entire cast and crew sharing every moment of film production on Twitter via their personal handles to their launching personalized trailers and posters on Twitter, Happy New Year has set a new national and global standard in the movie business," said Rishi Jaitley, Market Director, Twitter India. The Trailer was also launched on the conventional platform of Youtube on all channels of the partners (Music Distributors T-Series and Film Distributors Yash Raj Films) on the film along with Red Chillies' official channel. The total views of the trailer from all platforms cross a record breaking number of 4 million in 24 hours. Happy New Year is slated to release this Diwali.
Below are the statistics of 24 hours from the minute the trailer was launched on all the Digital Platforms, which got it more than 4 million view:
First film trailer to be launched on FB and becomes the most viewed movie trailer on FB Native Player across the Globe
1.5 Million Trailer Views
2.8 Million Post Interaction & over 18 Million FB users reached.
Over 360K Likes for the trailer (Highest Ever)
1.5 Billion Impressions only on Aug 14
5 Hash Tags trending of Happy New Year (PFA Screen Shot Attached)
Over than 2 Million views across various Youtube Partner Channels
First Film to send out the trailer via WhatsApp
Reached Over 13 million Subscribe of a DTH & each one has to watch channel 100 when they switch on their sets before they go to any other channel of their choice
They have over 15 million visitors every day
Over 300,000 fans received it via SMS service (missed call facility)
Over 25,000 fans received it via email
Arjun Kapoor injured on the sets of Tevar
Arjun Kapoor is currently busy shooting the action drama Tevar and the actor ended up with an injury on the sets. Apparently, during the shoot of a song sequence in the film, Arjun is said to have hurt his lower back while doing a particular dance step because of which the shoot had to be stalled.
The said incident happened at Film City, Goregaon, Mumbai, during a three day shoot schedule and the actor was said to be in too much pain. Though he was hurt badly, Arjun Kapoor insisted on moving on with the shoot after resting for a while, because he wanted to complete it as per the deadline. In fact, the film's producer and Arjun's uncle Sanjay Kapoor had insisted on calling off the shoot but Arjun did not agree to it since he was aware that it was difficult to accommodate dates if the shoot is left unfinished.
In order to ensure that Arjun's health is fine, a doctor was called on the sets and after prescribing some medicines, the actor was back in action.
The song in question is said to be an item number featuring Shruti Haasan. Tevar stars Sonakshi Sinha as the female lead along with Manoj Bajpayee in a negative role. It is the debut directorial of Amit Sharma and is the official remake of the Telugu blockbuster Okkadu which released in 2003. The South version starred Mahesh Babu, Bhumika Chawla and Prakash Raj in main roles. Tevar will see Arjun Kapoor playing the role of a Kabaddi player and has been extensively shot in North India. The film is slated to release on January 9, 2015.